Help
Questions, answered.
How a reel is made, when it arrives, and what happens to your photos.

Making your reel
How do I design my reel?
This two-minute video walks through the customizer, from picking your seven photos to adding the set to your cart. You can replay it anytime from the play button at the top of the customizer.
Is this a View-Master?
No. View-Master is a trademark of Mattel, Inc., and we aren't affiliated with them. Our viewer works the same way: slide in a reel, hold it up to the light, and press the lever for the next photo.
What does the price include?
The price shown covers a viewer and one reel of seven photos. Already have a viewer? Choose Reels only. Extra reels, words or a photo in the middle, engraving, a gift box, a greeting card, and shipping protection are priced as you add them in the customizer, and the total updates as you go.
Do I see the reel before I pay?
Yes. You crop every frame yourself and review the whole reel, middle included, before it goes in your cart. Film lit from behind looks a little different from a screen.
How big are the photos?
Each frame is 11.8 × 10.5 mm, about half an inch wide — the size of a fingernail. You see it enlarged through the viewer's lenses: hold it up to a light and click through by hand.
Which photos work best?
Faces and close-ups read best. Wide landscapes and big group shots lose detail at this size.
Phone photos work well — most reels are made from them. Old prints work too: photograph them with your phone in good light, then crop in the customizer. If a photo is too small to print sharply, the customizer marks it Low res and leaves the choice to you.
What can I write on it?
In the middle of the reel: a short line, up to 60 characters, or one more photo cut into a circle.
On the viewer: a ready-made phrase such as Best Dad Ever or Always & Forever, or your own words, up to 24 characters on one or two lines.
In the box: a greeting card. Leave it blank to write yourself, or have us write it by hand: one of our messages, or your own words, up to 300 characters.
More reels and the viewer
I already have a View-Master. Can I buy just the reels?
Yes. Our reels fit classic View-Master® viewers. Choose Reels only in the customizer and skip the viewer. View-Master is a trademark of Mattel, Inc.; ReelKeepsake isn't affiliated with Mattel.
Can I order more reels later?
Yes. Choose Reels only and they'll fit the viewer you already have. Each reel has its own seven photos, and the price per reel drops when you order several at once.
Can I make one for each person in the family?
Yes. Each set comes with one viewer. After you add a set to your cart, the customizer keeps your design on this device, so you can start the next one from it in a minute. Sending to different addresses? Place a separate order for each.
Can I order more than 10 reels?
The customizer takes up to 10 reels per set. For more — wedding favors, a family reunion, a company event — email us and we'll quote it for you.
Shipping and delivery
How long until it arrives?
Most US orders arrive in 6–12 business days: 3–5 to make, then 3–7 to ship. Canadian orders take a few days longer, and the carrier may collect import taxes on delivery. Shipping is free on orders over $50.
I need it by a specific date. Can you make it?
Email us before you order and we'll tell you honestly whether we can make it. We reply within 1 business day.
When do I need to order for Christmas?
Order by December 8 for delivery by Christmas in the US, or by December 3 for Canada. Orders placed after those dates will most likely arrive after Christmas. Cutting it close? Email us before you order.
Where do you ship?
To the US and Canada.
Can I ship it straight to them?
Yes. Enter their address at checkout. Add a gift box and a card in the customizer so it arrives ready to open.
Can I keep it a surprise until the day?
Ship it to yourself and add the gift box. The reel and viewer go inside, tied with ribbon.
Changes and returns
Can I change my design after I order?
Within 12 hours of ordering, email us to change photos or cancel. Before you order, a design in your cart can't be edited — remove it and start again. The customizer keeps your last design on this device for 14 days.
Can I return a custom reel?
Because every reel is printed with your own photos, we can't accept returns.
What if it arrives damaged or misprinted?
Send us a photo within 30 days and we'll replace it free. That covers a defective print or viewer and packages damaged in transit.
Your photos
What happens to my photos?
Your photos are used to make your order and nothing else. We never sell or share them, and we don't use them in marketing without asking you first.
Can you delete my photos?
Yes. Email us from the address you ordered with and we'll delete them.
Seven photos is all it takes.
Upload from your phone, crop every frame, and see the whole reel before you order.